Pay Per Call campaigns are a low risk, high reward strategy for driving inbound sales calls into your call center. If you want the phone to ring off the hook, we can help.
Most lead generation campaigns are created with the goal of increasing the number of qualified prospects that a brand's sales team can talk with on the phone. It stands to reason, the more callers your sales people talk to, the more sales you'll get. With Pay Per Call ("PPC") campaigns, some of the lead generation work and risk is eliminated from traditional lead gen campaigns. Because a Pay Per Call campaign delivers a live caller to your sales people, you fill your sales and marketing funnel much farther along in the sales cycle. That means variability of online (or traditional) marketing campaign performance and contact rates are eliminated. As a result, the number of moving parts are significantly reduced and it's much easier to optimize and manage a campaign. We drive the calls to your call center and you focus on closing the sale.
Essentially, a Pay Per Call campaign creates 100% contactability with leads and ensures you are only paying for live leads that are on the phone and ready to buy. PPC campaigns are usually built on a cost per call duration model. Meaning, in order for a call to be billable, the caller must remain on the phone with your sales represenative for a predetermined amount of time. If the call drops or the salesperson terminates the call before that threshold is met, the call is not considered to be billable. This ensures the caller meets your lead criteria and is a high intent prospect.
Pay Per Call campaigns leverage a variety of call generation strategies such as click to call, outbound dialing to opt in data, warm transfers, down sells and cross sells. Compliance is always at the forefront of each call campaign. We can build and optimize highly scalable Pay Per Call campaigns that will drive high volume sales for your sales teams.
Pay Per Call campaigns are a low risk, high reward strategy for driving inbound sales calls into your call center. If you want the phone to ring off the hook, we can help.
Most lead generation campaigns are created with the goal of increasing the number of qualified prospects that a brand's sales team can talk with on the phone. It stands to reason, the more callers your sales people talk to, the more sales you'll get. With Pay Per Call ("PPC") campaigns, some of the lead generation work and risk is eliminated from traditional lead gen campaigns. Because a Pay Per Call campaign delivers a live caller to your sales people, you fill your sales and marketing funnel much farther along in the sales cycle. That means variability of online (or traditional) marketing campaign performance and contact rates are eliminated. As a result, the number of moving parts are significantly reduced and it's much easier to optimize and manage a campaign. We drive the calls to your call center and you focus on closing the sale.
Essentially, a Pay Per Call campaign creates 100% contactability with leads and ensures you are only paying for live leads that are on the phone and ready to buy. PPC campaigns are usually built on a cost per call duration model. Meaning, in order for a call to be billable, the caller must remain on the phone with your sales represenative for a predetermined amount of time. If the call drops or the salesperson terminates the call before that threshold is met, the call is not considered to be billable. This ensures the caller meets your lead criteria and is a high intent prospect.
Pay Per Call campaigns leverage a variety of call generation strategies such as click to call, outbound dialing to opt in data, warm transfers, down sells and cross sells. Compliance is always at the forefront of each call campaign. We can build and optimize highly scalable Pay Per Call campaigns that will drive high volume sales for your sales teams.
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